blazin_slp_z28
08-08-2007, 04:11 PM
Wal-mart announced that, sometime in 2007, it will begin offering
customers a new discount item -- Wal-Mart's own brand of wine. The
world's
largest retail chain is teaming up with Ernest & Julio Gallo Winery of
California to produce the spirits at an affordable price, in the $2-$5
range.
Wine connoisseurs may not be inclined to buy a bottle of Wal-Mart brand
into their shopping carts, but "there is a market for inexpensive
wine,"
said Kathy Micken professor of marketing at University of Arkansas ,
Bentonville. "But the right name is important."
Customer surveys were conducted to determine the most attractive name
for
the Wal-Mart wine brand.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white
meat (Possum) or red meat (Squirrel).
customers a new discount item -- Wal-Mart's own brand of wine. The
world's
largest retail chain is teaming up with Ernest & Julio Gallo Winery of
California to produce the spirits at an affordable price, in the $2-$5
range.
Wine connoisseurs may not be inclined to buy a bottle of Wal-Mart brand
into their shopping carts, but "there is a market for inexpensive
wine,"
said Kathy Micken professor of marketing at University of Arkansas ,
Bentonville. "But the right name is important."
Customer surveys were conducted to determine the most attractive name
for
the Wal-Mart wine brand.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white
meat (Possum) or red meat (Squirrel).